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CAA/SFC Webinar: Marketing Strategy for Authors – An Overview
June 9 @ 7:00 pm - 8:30 pmFree
A marketing plan for authors is a requirement if you intend to make writing a career. Even a basic understanding of the various sections of marketing will help an author understand both the needs of a publisher and the necessities in promoting themselves to develop a long-lasting career. The webinar will focus on the basic portions of a marketing plan and how that relates to author careers and the series they write.
As a result of attending this session, participants will be able to: understand how career and marketing goals and objectives work together to build a lasting career for an author; and understand how the marketing mix chosen can influence the acquisition of new readers and the development of existing readers into fans.
Presenter: Tao Wong
Length: 90 minutes (including Q&A)
Level: Basic and Intermediate
COST: This series is free due to COVID-19’s impact on the writing community; space in the live event is limited to the first 100.
About the Presenter
Tao Wong is a full-time Canadian indie author & publisher based in the Yukon. Yes, that Yukon. As a reader, he’s an avid fan of science fiction and fantasy, having cut his teeth decades ago on Dragonlance, Terry Brooks, and Asimov before graduating to Jordan, Gaiman, Bujold, and more. When he’s not writing and working, he’s practicing martial arts, reading (even more!) and taking care of his family. Other hobbies include occasional RPGs and board games as well as picking up new, random skillsets. Tao became a full-time author in 2019 and is now a member of SF Canada, the Science Fiction and Fantasy Writers of America (SFWA) and ALLI. He has an MSc. In Marketing and a BA in Business and Accounting.
Can’t attend on that particular date? No problem — as long as you’re registered, we’ll send you a link to the recording within 48 hours of the live webinar.