Book Marketing 101 with The Idea Shop

Thursday, October 28, 2021 7:30 p.m. – 8:30 p.m. EST ONLINE via Zoom

FREE and open to all. Registration required.

Register in advance for this meeting: https://us06web.zoom.us/meeting/register/tZAtceCvqD0sG9Tt7Ni7wLgY82_bd3HEzuXp

After registering, you will receive a confirmation email containing information about joining the meeting.

For many authors, the most important thing in the work is writing their book. However, in this competitive age of publishing, marketing is a must if an author wants to find their readers. Book marketing is about creating awareness among consumers for a specific book, among millions published annually. The goal of marketing, of course, is to generate book sales. Canadian Authors–Toronto has invited The Idea Shop to do a “Marketing 101” talk with our members to give some helpful marketing tips to help your book find its audience. 

Chris Houston, the Marketing Guru of The Idea Shop, has over 20 years of experience in the publishing industry. He’ll share his tips for marketing novices and stories about his best marketing campaigns, and explain why it’s important to let the world know that you have a unique book that they need to discover! 

Chris was also recently interviewed on The Artsy Raven podcast (episode #5) about writing and publishing. Click on this link to hear him share more marketing ideas: https://jfgarrard.com/arpodcast/

BIO: Chris Houston is a 20-year publishing industry veteran and book lover who has worked as a marketer for some of the biggest publishers in the world, including Penguin Random House, Scholastic and DK Publishing, as well as being a Marketing Director for Coles, Chapters and Indigo. He is now the driving force behind The Idea Shop, a one-stop shop for fresh new ideas on how to promote creative endeavors of all kinds, from books to podcasts. The Idea Shop can be heard each month on Sauga 960 AM radio. To contact the Idea Shop on how your book can be marketed to the world, find Chris at https://theideashop.ca/

Questions can be directed to JF Garrard, co-president of the CAA Toronto branch, hello at jfgarrard.com.

Planning ahead

Stay tuned to the Authors–Toronto “Events” web page for regular programming and event updates.

As always, we welcome your feedback on all of our activities. Email co-president Lee Parpart at TOpresident1@canadianauthors.org with comments, questions, or ideas about our programs and events.

We’re working to expand the number of writing circles that we can offer to members. We’re looking for branch members to launch and moderate new Authors–Toronto writing circles outside of the downtown core. Our Annex Writing Circle meets the second Thursday of every month at the CSI Annex and is at capacity, but we are open to working with new members to start another monthly group at the same location. Please email Lee at TOpresident1 at canadianauthors.org for more details about writing circles.

And if you know any writers who are not already members of Canadian Authors Association, please talk to them about the benefits of joining. To join Canadian Authors Association or renew your membership, click here.

Follow us on Twitter at @Authors_Toronto, @EditorsToronto, or @UofTSCS for updates and pre-event news.

Thank you for your interest! We look forward to seeing you.

Archived information for past events held in 2021, 2020, 2019, 2018