Photo Credit: Courtesy of HTSABO


Our Social Media Expert in Residence is Catherine Saykaly-Stevens. We are thrilled to have Catherine back to facilitate the third round of this new Canadian Authors program.

This unique program will help CAA members improve their social media skills and find new ways to engage fans and readers through Facebook, Twitter, Instagram, and other social media platforms.


What is the Social Media Expert in Residence program?

The program gives members access to a CAA-approved Social Media Expert (SME) who will provide guidance and support on topics related to social media, including Facebook, Twitter, Instagram, and others.

Members who sign up for the SME in Residence program will receive a weekly tip from the SME — an action they can take right away to improve the way they use social media. Participants can also submit questions to the SME in Residence at the email address

Each month, the SME will conduct a live Q&A session where she will answer questions submitted by members. Participants can also ask their question directly during the live session. All participants will be able to view a recording of the session later, even if they can’t attend.

Throughout the program, participants will learn about getting involved, getting engaged, and getting noticed on social media.


Who can participate in the SME in Residence program?

This program is only open to current members of Canadian Authors Association.


What does it cost?

The Social Media in Residence program is currently free for all CAA members.


Who is the Social Media Expert?

Catherine Saykaly-Stevens ( is an author, speaker, trainer, and social media consultant who specializes in online audience growth and fan engagement.

Catherine shows entrepreneurs, authors, speakers, and coaches how to expand their online reach, grow their fanbase, and increase fan-engagement to sell more books, programs, and services. She does that with private consulting and with her Social Media Quick Results Programs.

Catherine is also an active member of the Evolutionary Business Council (EBC) where she is a lead in the social media committee.

She is also a committee member of When Words Collide (WWC), and is Dean of Digital Media for Social Buzz U.

Catherine is the co-host of two online shows: EBE-Live and Social Buzz U.

She currently features the free 21-Day Challenge to get your Social Media accounts ready to Impress Influencers and Media:


It sounds great – how do I sign up?

If you’re a member, register through your member account — sign in to your account, go to, and click on the Sign Me Up button on the bottom of the page. Click on the Register button to sign up for the next live session (currently scheduled for 6:00 pm EST / 4:00 pm MST on November 20).

Not a member but want to find out more about the benefits of membership? Go to our Membership pages.